Google Goggles is a newly released Google Adwords product released by Larry Ostrovsky and Amish Shah that supposedly combats Google slap, the arch enemy of every Adwords advertiser.
Larry and Amish are known for their involvement in the creation of hexatrack.
Google Slap is really just an adjustment made to AdWords that penalizes (slaps) advertisers who have poor landing pages and sites with little content, or advertisers who use poor quality AdWords ads.
You see Google correctly realise that they need to show relevant results to their users to keep them coming back and using their search engine in the future, and users have little interest in visiting these kinds of low quality sites.
The trouble is though, that the exact formula that Google use for the “slap” is hidden, so it has all been about educated guess work in the past.
What Google Goggles tries to do, is offer you a way to know in advance whether a website you own or intend to use as a marketer will be potentially “slapped” in the future, and further to give you specific recommendations on how to fix the problem.
This has obvious benefits because it can put you one step ahead of your competitors, ultimately saving your costs (in reduced bid prices) as well as time and effort.
Visit this website for an extended google goggles review,
What makes this product compelling to me, is the fact that is was developed with Adobe Air, the development environment created by Adobe (the people who created the Adobe reader, and PDF file format).
It works on either Windows OR Mac, which is of enormous benefit to people like me who use mac’s, and are traditionally starved of applications like this.
The other interesting thing (well at least to me) is that Frank Kern has personally recommended the product, something that is rare in my experience (at least rare without an affiliate link! lol).
Generally speaking when Frank recommends a product without an affiliate link, it’s a sign of a great product, and I think there is no exceptions here.
I must say that I found the interface a bit “gimmicky” (see picture of it in operation above), the program actually looks like a set of goggles, but if you can get past that, and the comments Larry and Amish make in videos when the analysis of your web pages come up on screen, I think the program is ok.
In my opinion experienced Adwords Users would probably not get a lot out of the package, because if you have been doing Adwords for any period of time, you are probably fairly familar with how the quality score works, and more to the point what you have to do to get a high quality score for each keyword you target.
Where it does come in handy (for newbies or experienced users of Adwords) is being able to quickly view a particular page’s quality score. This would be ideal for affiliate marketers deciding whether to promote a particular affiliate product.
I found it correctly identified the same quality scores for my existing campaigns as currently exists in Google, proving that there reverse engineering of the google adwords algorithm seems to have worked.
It was not 100% successful though, and in a few cases reported a keyword as Low Quality when Adwords had reported in high, but I suspect little glitches like this will be addressed in future upgrades.
In addition to the product itself, you also receive a membership to HexaTrack, which is a method to legally spy on your competition in Google Adwords.
There is a free signup to hexatrack.com but you actually get membership to the advanced version of with your google goggles purchase.
To be perfectly blunt, I believe the only reason Larry and Amish have done this is to create a reason to get you to pay $13.95 per month. However, you can easily cancel the subscription within the first 30 days and not pay anything more.
Since it’s a clickbank product, refunds or subscriptions are handled by clickbank and not the publisher, meaning you are guaranteed of a refund or subscription cancellation, so that is good to know.
In summary, I believe the base tool is a worthwhile product if you are a beginner or intermediate adwords users. Advanced Adwords users may not get as much value out of it, although being able to test quality scores on competitors pages is useful.
I recommend you give it a try out.
For a more detailed review, click the link above (near the Google Goggles screenshot), or to visit the website direct, visit
